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Barber a Ventura mainstay

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ROB VARELA/THE STAR
Clipped hair flies everywhere as Florentino "Mo" Pulido works on cutting customer Dick Utter's hair.

Photo by Rob Varela, Ventura County Star

ROB VARELA/THE STAR
Clipped hair flies everywhere as Florentino "Mo" Pulido works on cutting customer Dick Utter's hair.

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  • ROB VARELA/THE STAR
Clipped hair flies everywhere as Florentino "Mo" Pulido works on cutting customer Dick Utter's hair.
  • ROB VARELA/THE STAR
Ventura barber Florentino "Mo" Pulido uses an old-fashioned scalp massager as he works on cutting Dick Utter's hair.
  • ROB VARELA/THE STAR
Ventura barber Florentino "Mo" Pulido works on cutting Dave Carlson's hair. Pulido has been cutting Carlson's hair for 55 years, since he was 5. Carlson, whose father was a longtime customer, as well, worked as Pulido's shoeshine boy as a teenager.
  • ROB VARELA/THE STAR
In his Ventura shop, Florentino "Mo" Pulido sits in his own barbershop chair as he contemplates his long career.
  • ROB VARELA/THE STAR
Ventura barber Florentino "Mo" Pulido works on cutting Dick Utter's hair.
  • ROB VARELA/THE STAR
In his shop in Ventura, Florentino "Mo" Pulido works on cutting Dick Utter's hair.

It is said that the secret to a thriving business is to build a loyal customer base. By that measure, Florentino “Mo” Pulido of Ventura is a resounding success.

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